Capabilities

In business, a balancing act is of prime importance. Always remember, the three-legged table collapses if one leg fails.

Breakthrough combines our multi-disciplinary approach with practical and profound industry knowledge based on neighbourhood markets and amidst cyclical market shifts. We have twelve lines of service in two streams - Solutions and Advisory.

We take up projects as standalone offerings in all lines of service or as combinations.

We also take up Business Evolution projects in its end-to-end entirety that includes product development ideas, strategy, business modelling, brand creation, design, creative solution, go-to-market thinking, etc.

CLIENT FOCUS

We align with every project from the client perspective of the business. To be precise, we look at the business being in the client’s shoes for the mandate entrusted to us. But every stakeholder must understand that for every project to be successful we must consider three things in detail – one, what the client wants, two, what the customer needs and three, what the market needs from the macro perspective for the future. Sometimes, all these three might differ with each other. We believe that the customer is the most important factor in every business. A business without customers cannot exist. Above all, Breakthrough will focus on the customer from the client perspective.

SOLUTIONS

STRATEGY

Strategy is the keystone of every business – a subject most important for business success. Strategy is the set of long-term choices that an organisation makes to distinguish itself from competitors. Breakthrough offers Strategy Formulation also as a standalone service.

BUSINESS LEADERSHIP SOLUTIONS

Business Leadership Solution is Breakthrough’s comprehensive suite. It includes Strategy, Brand Leadership Solution and Creative Solutions. Its primary focus will be on the neighbourhood markets in which the business operates, to understand the market gap and the cultural context.

BRAND LEADERSHIP SOLUTIONS

The focus of the Brand Leadership Solution is the brand and the feeling it is trying to place in human hearts. Every brand has a character and an attitude. And it has to be created consciously. Brand Leadership Solution is a Breakthrough suite that also includes Creative Solutions.

CREATIVE SOLUTIONS

Creative Solution delivers all the creative and design requirements for the brand for all media – be it Print, Broadcast, OOH, Digital and New Media. It can be Brand Identity, Brand Packaging, Brand Content, Brand Films, Brand Jingles & Signatures, Integrated and Digital Campaigns or even Branded Spaces as well. It starts with a client job brief and ends with Breakthrough’s creative delivery.

DIGITAL TRANSFORMATIONS

Transforming the business into the digital mode is the challenge of every business today. If the business existed in the traditional mode, the challenge is even greater. Digital has two parts – Technology and Content. Breakthrough offers Digital Transformation also as a standalone service.

CONSUMER BEHAVIOURAL CHANGE

Consumer Behavioural Change is one of the greatest of forces that is impacting businesses in the modern times. And the change is happening faster than ever before in the history of business. Understanding Consumer Behavioural Change requires professional help. Breakthrough offers this as a service.

ADVISORY

MARKET SHIFTS

Market Shift forces companies to reinvent themselves to sustain businesses. Most businesses perish if they do not focus on market transitions especially as new technologies and business models create a market shift. If the problem is market-inflicted, the strategy requires only a few changes.

NEIGHBOURHOOD MARKETS & DATA

In Asia, neighbourhood markets have totally different dynamics and each of them plays in different ways. Every 50 kms gives a feeling of a totally different country if you look at these places from a western perspective. If you need to grow your business and brands deep into these markets, it is imperative that you study it in detail and understand data in this perspective.

FUTURE BUSINESS

‘Disrupt, or be disrupted’ is the clarion call for every business today. The pace and scale of disruption are increasing. You can’t plan for a world ahead if you are not investing in imagining it. Change before you have to. Time to pivot is when your business is still healthy and you have earned the customer’s trust.

HOLISTIC BUSINESS THINKING

Business is an extremely complex affair. A multitude of external and internal factors make it live and dynamic. Some of them are controllable and some are beyond our control. How do you understand business as a comprehensive whole? How do you simplify it to achieve goals and outcomes?

CULTURE

Human beings have succeeded as a species because of our ability to form cultures. Cultures are groups of people who come together around a common set of values and beliefs. Every business must consciously evolve a culture. It will help to create communities of loyal customers and well-wishers.

CRISIS MANAGEMENT

Clarity of communication is a necessity for every business to grow and scale up faster. But clarity of communication in a crisis is the essence of sustaining businesses. In these times you must communicate 360 degrees to the media, markets, customers, leadership teams and employees as well. What to communicate, when to communicate and how to communicate are the key decisions for a successful Crisis Management.

Breakthrough